THE REALITY IN BUSOGA REGION.

In the Busoga region of eastern Uganda, life is simple but for many, it is also very hard. The land is rich, the people are kind, and the culture is full of life. Yet behind this beauty, there is deep poverty that quietly affects almost every family. In villages across Iganga, Luuka, Mayuge, and Kamuli, people work hard just to survive. Many families depend on small gardens that can barely feed them. When the harvest fails, children go to bed hungry. Some walk long distances to fetch water, and others stay home from school because there is no money for books, uniforms, or even soap. For girls, the struggle is even heavier. Every month, thousands of young girls face their periods with no access to sanitary pads. Many use rags or old clothes. Some use nothing at all. And when the bleeding starts, they miss school not because they want to, but because they have no choice. Over time, missing just a few days every month means falling behind. It means giving up dreams and opportunities. In places like Luuka, this is the quiet reality. It’s not because people are lazy or careless it’s because life has given them so little. The truth is, many families can barely afford food. A pack of pads feels like a luxury they will never reach. This is why SheBloom was created to bring dignity and hope to girls who are silently suffering. We believe that no girl should ever feel ashamed of her period. Every girl deserves to stay in school, to learn, to grow, and to dream. The poverty in Busoga is real. But so is the strength of its people. And together, with compassion and small acts of kindness, we can help every girl in Busoga bloom with confidence, dignity, and hope.